Black Friday in the United States sets a record for online sales
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Adobe Analytics reports that Americans spent $9.12 billion on Black Friday sales online.
Adobe Analytics reports that Americans spent $9.12 billion on Black Friday sales online.
The company indicated that this indicator is 2.3% larger than it was in the past year, and exceeded the previous record at the level of $9.03 billion, which was recorded in 2020.
Sales of electronic goods increased by 221% compared to an average day in October 2022, while sales of children's toys and sports equipment increased by 285% and 218%, respectively.
Nearly half (48%) of Black Friday online purchases were made using smartphones, with a 78% increase over the previous week in the frequency of use of payment deferral apps.