Industrial Marketing is the marketing of goods and services from one business to another. Industrial goods are those an industry of uses to produce an end product from one or more raw materials. The term, industrial marketing has largely been replaced by the term B2B marketing.
Marketing is one of the most important things a business can do. Not only does marketing build brand awareness about your brand, but it can also increase sales, grow businesses and engage customers. There are so many core business functions that stem from a good marketing plan that any SMB would be silly not to give it a shot.
Before you start creating a marketing plan, you need to understand the market that you are aiming for. Are you marketing to businesses or consumers?
Our guidance is consistent; do little but do it well. In fact, these are our 4 keys to a successful marketing plan:
- Effectively optimize one channel before launching another.
- Not all channels are equal opportunities. There are differences. Learn & leverage them to promote your business.
- Content matters. Make it entertaining, personal & most important – relevant.
- Engage with your audience – listen, respond, discuss, etc. Build a relationship – it is called social media for a reason.
Social media is a viable and valuable platform. It allows an opportunity to establish a relationship by positioning your brand to be a trusted partner. The higher the trust you develop, the higher the likelihood of quality lead generation.
Marketing itself is constantly changing from the advertising and cold calls of the past to the digital versions of today. But when it comes to digital marketing, a lot of us have little idea of where to start.
These are a few quick ways you can get started in digital marketing that will make a big impact on your leads and online presence.
1- Find your audience
The number one question you need to ask yourself when you’re creating a marketing campaign is this: Who are we talking to? what market are we aiming for? Knowing your audience is more than just demographics. it’s about understanding their pain points and needs so that you can create messages that resonate with them.
2- Create an online presence
Part of creating a presence is to convince the audience to visit your site or to give you a call, but the other big part of this is to make potential customers aware of your brand. You shouldn’t ask a potential customer to buy a product from you the first time they hear about you, But by Creating a presence in the right spaces, builds trust and, ultimately, puts your company in someone’s mind without the need for cold calls.
3- Create valuable content
Now that you know who you’re talking to, the next step is to create content that speaks to them. This content is part of your entire digital strategy, from search engine optimization (SEO) to converting leads.
Remember that all content should have the ultimate goal of providing information that is valuable to your potential customer, not just selling your product. This also makes it easier for people to find you when researching answers to their problems through a search engine like Google.
4- Maximize your SEO
With 3.5 billion searches per day, Google is so popular that it’s a verb! When we talk about search engine optimization (SEO), this is why it’s so important. SEO is the way you ensure your site appears near the top of search engines like Google for the solutions your company offers.
Also, there are a few practices that can be implemented quickly and without a ton of resources:
- Use a Google My Business listing: Providing information in Google My Business will enable your company to show up in search results, so customers looking for solutions near them will be able to quickly find your company. You can update your hours, respond to reviews, and enter other information in this listing to make sure you show up as a relevant result for what your customers are looking for.
- Make sure your NAP is correct: Nap stands for Name, Address, and Phone Number, and to make sure you show up in search engine results, you should make sure it’s listed the same wherever your company is listed—from your website to social media accounts and business directories.
- Create content: Seriously! Know what kind of content your users want and make it easy for them to find. Use keywords your audience is looking for, and keep it up to date so that it continues to be applicable year after year.
- Understand paid search: PPC stands for pay-per-click. These are ads that are often found on search engines, rather than the organic traffic that comes to your site otherwise. PPC lets you bid for the placement of an ad and pay a small fee for each visitor that ends up on your website. You get to determine your own budget for these ads and can stop or pause ads that aren’t performing well.
Going digital with your marketing takes some thought, but these quick wins can get you started and on your way to mastering your online presence.
But, finding your audience means both knowing who your audience is and knowing where they get their information. Do they read industry magazines? Scour LinkedIn? Wherever they are, make sure you have a consistent online presence so your possible clients would easily get to contact you.
Here, we want to introduce a new but extremely effective platform for Manufacturing Marketing and Industrial Marketing which is
Linquip is is a professional network for equipment manufacturers, industrial customers, and service providers
Here are some features of Linquip which makes it the best Manufacturing Marketing platform:
1- Linquip is a platform that focuses on industry equipment manufacturers, industrial customers, service providers, industry-savvy consumers, and researchers. With the help of Linquip, industry experts and companies will be able to connect and explore all possible opportunities.
2- To create an industry-focused profile, you need to concentrate on your industrial abilities, which is almost impossible on other sites and services. On your Linquip profile, you can showcase your skills based on industrial equipment, and you will be introduced when someone looks for an expert on a specific device.
3- On Linquip, you can find top service provider companies to manage your industrial equipment services operations such as equipment installations, maintenance, and repair services, and gain access to thousands of industry-leading suppliers around the globe with the ability to contact them and find supplemental solutions for your project.
4- On linquip, you can find everything you're looking for! From Energy equipment to solar panels, wind turbines, and diesel engines. You can find any device with its information and specifications on Linquip. Moreover, you can find and get in contact with any related experts, distributors, and service providers and get quotes from them.
Interested in working with Linquip? See some of the ways we can work together to boost your marketing efforts.
Why is Industrial Marketing so important for manufacturers? All you need to read about a great industrial marketing strategy and how it will help your industry to improve are presented here.